Obsessed consumers create homage marketing for wearable cameras
Implications - Consumers are becoming marketers themselves by publicizing their use of products, particularly those that can be easily shared online. This level of intimacy creates a connection between consumers that's more community-based, which in turn establishes a trustworthy image for the brand in question. This notion of grassroots marketing is taking precedent as an effective way to garner attention without blatant product placement, which can be negatively received within niche groups that crave intimacy and community engagement.
6 Featured, 52 Examples:
396,674 Total Clicks
Aug 12 — Feb 14
Consumer Insight Topics: