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Crowdsourced Branding

Obsessed consumers create homage marketing for wearable cameras

Implications - Consumers are becoming marketers themselves by publicizing their use of products, particularly those that can be easily shared online. This level of intimacy creates a connection between consumers that's more community-based, which in turn establishes a trustworthy image for the brand in question. This notion of grassroots marketing is taking precedent as an effective way to garner attention without blatant product placement, which can be negatively received within niche groups that crave intimacy and community engagement.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
365,984 Total Clicks
Date Range:
Aug 12 — Feb 14
Trending:
Mild

Featured Examples

Galvanized Sequence Photography
Galvanized Sequence Photography
The 'Red Bull Illume' Contest Shares Energized Sequence Captures
One of the most amazing parts of the Red Bull ‘Illume’ contest is the sequence photography category where contestants must submit images that show the progression of an extreme sport.... MORE
Crowdsourced Tourism Commercials
Crowdsourced Tourism Commercials
The Canadian Tourism Commission Uses Home Video Footage in Ad
The Canadian Tourism Commission asked Canadians to send in their own home videos and received over 65 hours of footage. Canadians captured footage of themselves doing a plethora of fun activities... MORE
play_circle_filled Crowdsourced Pizza Cars
Crowdsourced Pizza Cars
Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
Domino’s Pizza has launched a design contest asking consumers to help design Domino’s Ultimate Delivery Vehicle, a delivery car that would trump the brand’s current delivery... MORE
play_circle_filled Cat Space Launches
Cat Space Launches
A Grade Seven Class Impressively Puts the First Hello Kitty in Space
For those who think that the adorable Hello Kitty brand is taking over the world, I have terrifying news for you: we officially have the first Hello Kitty in space. The feat was accomplished by the... MORE
play_circle_filled Frightening POV Parkour Videos
Frightening POV Parkour Videos
This Video from Ampisound is Both Thrilling and Frightening
Ampisound member James L. Kingston has just posted a POV parkour video that allows viewers to experience what it’s like to swing from rooftop to rooftop, jumping from buildings six stories high,... MORE
play_circle_filled Crowdsourced Hit Film Trailers
Crowdsourced Hit Film Trailers
The Full-Length Veronica Mars Trailer Will Have Fans Excited
The full-length Veronica Mars trailer will fans waiting in excited anticipation for the film’s March release. The crowd-funded project is an attempted to wrap up the plot and characters of the... MORE

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