Category
Tech
Automated Upkeep
Trend cluster
Category
Crowdsourced
Branding
Obsessed consumers create homage marketing for wearable cameras.
3.0
Trend score
Trend
What is the Crowdsourced Branding trend?
Crowdsourced Branding: Consumers are becoming marketers themselves by publicizing their use of products, particularly those that can be easily shared online. This level of intimacy creates a connection between consumers that's more community-based, which in turn establishes a trustworthy image for the brand in question. This notion of grassroots marketing is taking precedent as an effective way to garner attention without blatant product placement, which can be negatively received within niche groups that crave intimacy and community engagement.
Trend themes
Themes within the Crowdsourced Branding trend
Three behaviours holding the trend together01
Crowdsourcing
The crowdsourced branding, tourism commercials, design contests and Veronica Mars trailers all show a trend of crowdsourcing for content creation and promotion.
02
First-person POV
The parkour video and GoPro footage in the Canadian tourism commercial illustrate the increased popularity of first-person point-of-view for immersive experiences.
03
Grassroots marketing
The use of grassroots marketing, community engagement, and intimacy as a way to establish trustworthy brand connections is seen in the crowdsourced branding and delivery design contests.
Industry implications
What the Crowdsourced Branding trend means for industry
Where the trend changes the playbookFor
Marketing
All of these trends point towards exciting marketing opportunities that utilize crowdsourcing and immersive experiences to connect with consumers in meaningful ways.
For
Film and Television
The Veronica Mars example showcases the potential for crowd-funded and fan-supported film and television projects to find success outside of traditional channels.
For
Extreme Sports
The Red Bull Illume contest highlights the use of advanced technology like GoPro cameras in capturing and promoting extreme sports, opening up opportunities for innovative storytelling and immersive content creation.
Trend signals
Trend signals for Crowdsourced Branding
Trend score 3.0 out of 10, from popularity 45%, activity 37%, freshness 8%.
Popularity45%
Activity37%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Crowdsourced Branding trend
6 featured examples from Aug 15, 2012 to Jan 7, 2014CategoryLifestyle
Galvanized Sequence Photography
The 'Red Bull Illume' Contest Shares Energized Sequence Captures
The growing trend of sequence photography in competitions like Red Bull's 'Illume' presents an opportunity for innovation within the action sports industry.
CategoryWorld
Crowdsourced Tourism Commercials
The Canadian Tourism Commission Uses Home Video Footage in Ad
The tourism industry can leverage user-generated content to create immersive and authentic promotional videos.
CategoryMarketing
Crowdsourced Pizza Cars
Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
Disruptive innovation opportunity: Food delivery companies can explore new vehicle designs to improve efficiency and customer experience.
CategoryTech
Cat Space Launches
A Grade Seven Class Impressively Puts the First Hello Kitty in Space
The space technology industry has the opportunity to capitalize on the DIY space exploration trend by creating accessible and affordable technologies for this market.
CategoryPop Culture
Frightening POV Parkour Videos
This Video from Ampisound is Both Thrilling and Frightening
Sports apparel companies can partner with urban explorers and extreme athletes to showcase their gear being put to the test in high-energy and physically demanding situations.
CategoryPop Culture
Crowdsourced Hit Film Trailers
The Full-Length Veronica Mars Trailer Will Have Fans Excited
The Veronica Mars film's Kickstarter success and theatrical release showcases the potential for disrupting the traditional film production and distribution model.
