Starbucks might have an unrivalled allure when it comes to specialty coffee drinks, but the DC Disloyalty Card hopes to change that, at least for those living in the District of Columbia. It inspires anti-allegiance in coffee drinkers by encouraging them to explore local cafes in different neighborhoods. The DC Disloyalty Card does so with a simple incentive. For every six cups of coffee purchased from six of the participating coffee shops, the seventh is free.
Conceived by two baristas, the DC Disloyalty Card will not only result in new coffee adventures, but also city-wide ones as well. Dawn Shanks, a Peregrine Espresso barista, notes, "It also reflects the connection all the individual shops have with one another--the coffee community is a supportive and close-knit group.”