Category
Lifestyle
Assisted Choices
Trend cluster
Category
Constricting
Consumption
Consumers monitor utility usage in a bid to drastically decrease usage.
4.0
Trend score
Trend
What is the Constricting Consumption trend?
Constricting Consumption: Taking an even more restrictive approach to the green movement, consumers are opting for devices and solutions that put a cap on consumption to ensure they only use within certain limits. This attention to utility constriction is a consumer-driven acceptance of an inability to be mindful of consumption. Speaking also to those unscathed by high utility use, the products induce guilt to make consumers who are unaware of resource depletion more mindful.
Trend themes
Themes within the Constricting Consumption trend
Three behaviours holding the trend together01
Utility-Constricting Devices
Consumers are opting for devices and solutions that put a cap on consumption, inducing guilt to make them more mindful of resource depletion.
02
Smart Energy Monitoring Devices
Smart devices monitor energy output and turn energy consumption into something tangible, accessible through smartphones and tablets.
03
Smart Eco Adapters
Intermediary devices, such as Parce One, are designed to disconnect from the outlet when not required, learning daily routines and recognizing when certain devices are not needed.
Industry implications
What the Constricting Consumption trend means for industry
Where the trend changes the playbookFor
Smart Home Technology
Innovative devices such as Valta Energy Management System and Zuli Smartplug utilize a combination of specialized hardware and software to achieve unique features in smart home technology.
For
Energy Conservation
Consumer behavior is trending towards a proactive approach to energy consumption and energy conservation with products such as Uji Shower Head and Schneider Electric Wiser series.
For
Environmental Sustainability
Recognizing the need for environmental sustainability and green living, consumers are looking for solutions such as Parce One and other devices that offer smart eco-friendly functionality.
Trend signals
Trend signals for Constricting Consumption
Trend score 4.0 out of 10, from popularity 75%, activity 37%, freshness 8%.
Popularity75%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Constricting Consumption trend
5 featured examples from Jul 7, 2013 to Jan 24, 2014CategoryEco
Shame-Inducing Shower Heads
The Uji Shower Head Ensures People Don't Waste Water
The Uji Shower Head is an example of a product that addresses resource conservation in the home and presents a potential market opportunity for manufacturers of household applianc…
CategoryEco
Energy-Monitoring Devices
Schneider Electric Wiser Measures Domestic Electricity Consumption
Smart home technology companies can incorporate energy-monitoring devices into their products to provide homeowners with the ability to manage their energy consumption and save mo…
CategoryEco
Smart Eco Adapters
The Parce One Disconnects Your Plugged-In Devices When They're Not Needed
Smart eco adapters can revolutionize the smart home industry by providing energy-efficient solutions.
CategoryEco
Appliance-Controlling Adapters
The Zuli Smartplug Turns Lights on Automatically When You Enter
Disruptive innovation opportunity: Provide comprehensive home automation solutions that enhance convenience, energy efficiency, and personalization for users.
CategoryEco
Dictatorial Energy Systems
The Valta Energy Management System Gives You Complete Energy Control
Companies in the home automation industry can benefit from incorporating energy management systems to their products.
