Constricting Consumption

Consumers monitor utility usage in a bid to drastically decrease usage

Implications - Taking an even more restrictive approach to the green movement, consumers are opting for devices and solutions that put a cap on consumption to ensure they only use within certain limits. This attention to utility constriction is a consumer-driven acceptance of an inability to be mindful of consumption. Speaking also to those unscathed by high utility use, the products induce guilt to make consumers who are unaware of resource depletion more mindful.
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318,518 Total Clicks
Jul 13 - Feb 14
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