The heat of the contents of Angry Man Salsa packaging is complemented with a clever marketing method. The spiciness of this nachos and burritos sauce can be reasonably described as fiery. What else is fiery? The temper of a displeased man.
The Foundry Co. team working on the brand identity of this product chose to create a mascot for it to infuse the idea of the dip with personality. They drew up a very dissatisfied-looking cartoon character with his hands on his hips and a very grumpy face.
To accompany this enraged gentlemen is a color scheme of bright red that surrounds the label. Angry Man Salsa packaging also features an old West typeface that's as bold as the hot tomato spread tastes.
Rage-Based Branding Schemes
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