Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Dining
Pop-up eateries cater consumer demand for everyday convenience.
4.8
Trend score
Trend
What is the Accessible Dining trend?
Accessible Dining: Managing the stress and duties that come with everyday life can make enjoying leisurely activities difficult, prompting retailers to become more creative with their marketing tactics. Pop-up eateries offer more accessible and simple dining options, bringing the restaurant experience straight to the consumer. Convenient dining offers entertainment options in a more attainable manner, catering to consumers that are tight on time.
Trend themes
Themes within the Accessible Dining trend
Three behaviours holding the trend together01
Convenient Dining Options
Pop-up eateries offer more accessible and simple dining options.
02
Immersion and Experimentation
Pop-up shops like Popped Culture and Drawing Room are based on the unique experiences of the consumer and the ability to explore.
03
Health and Wellness Supplements
As consumers become increasingly health-conscious, pop-ups are being created with a focus on serving nutritional supplements to enhance their lifestyles.
Industry implications
What the Accessible Dining trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The rise in experimental and accessible pop-ups creates an opportunity for food and beverage professionals to think creatively and tap into consumers' desire for unique dining experiences.
For
Retail Industry
The pop-up concept is also an opportunity for the retail industry to engage consumers in creative and unconventional ways that will set them apart from traditional brick and mortar stores.
For
Health and Wellness Industry
With consumers becoming increasingly health-conscious, the rise in pop-ups that offer free vitamins and supplements shows the growth potential for the health and wellness industry to expand into unique experiences that emphasize the importance of nutritional health.
Trend signals
Trend signals for Accessible Dining
Trend score 4.8 out of 10, from popularity 68%, activity 67%, freshness 8%.
Popularity68%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Dining trend
6 featured examples from Dec 31, 2015 to Jun 15, 2016CategoryMarketing
Exploratory Food Pop-Ups
This IKEA Pop-Up in Toronto Challenges Conventional Food Rules
Incorporating technology and interactive elements into the food and beverage industry can revolutionize the way consumers shop for and interact with food products.
CategoryLifestyle
Faux Fast Food Pop-Ups
This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
The food and beverage industry can adopt the concept of fast food supplements to attract health-conscious consumers and offer healthier options.
CategoryMarketing
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
The food and beverage industry can explore the potential of sensory-driven dining experiences and experiential pop-up events to differentiate their brands and attract consumers.
CategoryLifestyle
Experimental Dessert Pop-Ups
The Drawing Room is a Bakery and Bar that Roams New York City
The food and beverage industry has been disrupted by the rise of experiential marketing and mobile dining, as consumers seek out unique and memorable culinary experiences.
CategoryLifestyle
Pop-Up Toast Cafes
Popped Culture is a Pop-Up Cafe Dedicated to Artisan Toast
The food and beverage industry can take advantage of the growing trend for unique dining experiences and the focus on artisanal ingredients to create innovative menus and offering…
CategoryLifestyle
Complimentary Vitamin Pop-Ups
The Fast Food Aid In Tokyo Provides Free Vitamins To Take-Out Diners
Establishments could offer free vitamin and mineral supplements as a value-add for health-conscious consumers or partner with supplement companies to create custom pill bottles br…
