As the luxury market expands, brands appeal to younger and younger consumers
Implications - Previously a market saturated with products for older, wealthier individuals, the luxury goods market is acknowledging the younger generations with a taste for expensive goods with products and campaigns that speak directly to consumers under 18. This acknowledgement reinforces young consumers' choice to shop luxury and broadens the market's perceived clientele base to be something that parents will take their children to partake in.
