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Infantilized Couture

As the luxury market expands, brands appeal to younger and younger consumers

Implications - Previously a market saturated with products for older, wealthier individuals, the luxury goods market is acknowledging the younger generations with a taste for expensive goods with products and campaigns that speak directly to consumers under 18. This acknowledgement reinforces young consumers' choice to shop luxury and broadens the market's perceived clientele base to be something that parents will take their children to partake in.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
625,117 Total Clicks
May 13 - Feb 14
Warm
FashionMarketingLuxury
Featured Examples
Courtly Sophisticated Childrenswear - ‘Aristocrat Kids’ SS14 Collection is Youthful and
SCORE 6.1
Warm 46,984 Clicks Pub: May 12, 13
Courtly Sophisticated Childrenswear
‘Aristocrat Kids’ SS14 Collection is Youthful and
The Aristocrat Kids SS14 lookbook depicts fabulously dressed young girls that could very well be royals living in Versailles. The luxurious collection brings modernity to fairy tale-inspired fashion... [More]
Luxe Childrenswear Collections - Les Enfantines' Luxury Children's Clothing is Refined
SCORE 6
Warm 12,206 Clicks Pub: Dec 28, 13
Luxe Childrenswear Collections
Les Enfantines' Luxury Children's Clothing is Refined
Les Enfantines is a new luxury children’s clothing brand that was created between designer Alexia Gobert and Laure Gues, a descendant of French couturiere Jeanne Lanvin. The childrenswear... [More]
Spunky Boarding School Campaigns - The Chanel Campaign Screams Good Girl Gone Bad
SCORE 4.6
Average 7,161 Clicks Pub: Jan 6, 14
Spunky Boarding School Campaigns
The Chanel SS 2014 Campaign Screams Good Girl Gone Bad
For a brand known for its refined elegance and grown-up sophistication, the Chanel SS 2014 campaign has a distinctly adolescent vibe. Linsey Wixson and Sasha Luss don the iconic tweed in the form of... [More]
Luxurious $50,000 Baby Soothers - This Black Diamond Pacifier is for the Extremely Pampered Toddler
SCORE 4.4
Average 11,958 Clicks Pub: Oct 22, 13
Luxurious $50,000 Baby Soothers
This Black Diamond Pacifier is for the Extremely Pampered Toddler
If you want to spoil your baby a ridiculous amount, pamper them with the black diamond pacifier. This soother should only be awarded to the most well-behaved child in the world, as it’s... [More]
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