Dangerously Girly Editorials

L’Officiel Singapore September 2012 Issue Channels Wednesday Ad

The L’Officiel Singapore September 2012 editorial is dangerously girly. Model Sabine channels her inner Wednesday Addams, a character made famous by actress Christina Ricci back in 1991. Outfitted in somber ensembles fit for a school girl, complete with braided pigtails and all, the blonde beauty fiddles with knives in studio and moodily roams around a park. It features color and grayscale captures.

Shot by Singaporean photographer Wee Khim, the L’Officiel Singapore September 2012 editorial is wicked and whimsical. Perfect for the upcoming Halloween holiday, it will surely encourage some Wednesday-inspired costumes this year. Styled by Johnny Khoo, the photoshoot focuses on layers of black, autumn socks and more. The looks were finished with a flawless face appropriate for a young girl as well as black nail polish and a creepy doll.

Girly Halloween Costumes
There is an opportunity for retailers to capitalize on the trend of dangerously girly Halloween costumes inspired by fictional characters like Wednesday Addams.
Whimsical Fashion Editorials
Fashion magazines and brands can create captivating and edgy editorials that combine elements of darkness with girly aesthetics, appealing to a wide range of readers.
Gothic-inspired Beauty Trends
The beauty industry can embrace gothic-inspired beauty trends, such as dark nail polish and flawless pale complexion, to cater to consumers seeking a mysterious and edgy look.

Sectors Adopting This

Fashion Retail
Fashion retailers can introduce a line of girly Halloween costumes inspired by iconic fictional characters, attracting customers looking for unique and edgy outfits.
Fashion Publishing
Fashion magazines can create themed editorials that mix girly aesthetics with dark elements, offering readers a visually captivating experience.
Beauty Products
Beauty brands can develop gothic-inspired beauty products, such as dark nail polish and pale complexion foundations, to cater to consumers seeking a mysterious and edgy look.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 91%
Freshness 8%