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42 Necessities for the Metro Male

From Viral Dutch Beauty Ads to Metrosexual MakeUp

— February 17, 2015 — Marketing
Metrosexuality isn't just a fun-sounding portmanteau, but has come to describe a look, a lifestyle and a perspective on life that is changing the society's perceptions and expectations of the male gender.

Unsurprisingly, the phenomenon of metrosexuality has fed into numerous worlds including art, design and fashion, both because of the way metrosexually inclined people create things and see the world, and also because of the alteration of traditionally masculine depictions to make them more effeminate or metrosexual.

Oddly enough, as metrosexuality has evolved it has become increasingly mainstream. This has led to an interesting depiction of males that are excessively and exaggeratedly masculine, to the extent that mustaches and beards -- once a symbol of masculinity -- are now increasingly being seen as appealing and fashionable.

Metrosexuality has been a game-changer in the realms of advertising and marketing. The marketing of male-oriented products can no longer just rely on portrayals of overt masculinity as in those old-school Marlboro cigarette ads. The gender roles of men are changing, so the manner in which male attention is to be captured has also followed suit.
7
Score
Popularity
Activity
Freshness
41
Garishly Effeminate Leaders
Garishly Effeminate Leaders
The Scott Scheidly Pink Series Revamps Notable Figures
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40
Authoritative Male Cosmetic Branding
Authoritative Male Cosmetic Branding
Messr Uses a Clean Design to Show Affluence
<
39
Male Makeup Tutorials
Male Makeup Tutorials
NorwayToNewYork Shows the Best Way for Men to Apply Foundation
<
38
Effeminate Drink Ads
Effeminate Drink Ads
The Palm Bay Campaign Shows Men Can Enjoy a Female Drink
<
37
Androgynous Eye-Shadowed Catwalks
Androgynous Eye-Shadowed Catwalks
The Phillip Lim FW 2012 Show Cooly Bends Genders
<
36
Peculiar Personified Backpacks
Peculiar Personified Backpacks
Grab Attention with these Unique Full-Body Backpacks
<
35
Pregnant Dad Campaigns
Pregnant Dad Campaigns
The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles
<
34
Multi-Fragrance Containers
Multi-Fragrance Containers
Chanel 4 in One from Kang Soo Sun Can Hold a Variety of Lotions & Scent
<
33
Credit-Card Sized Cologne
Credit-Card Sized Cologne
Conquest for Power Seekers
<
32
Feminized Macho Man Portraits
Feminized Macho Man Portraits
The Flyaways Design Scene Editorial Exclusive is Hair-Raising
<
31
Viral Dutch Beauty Ad
Viral Dutch Beauty Ad
Nivea Targets Metrosexuals
<
30
Monochromatic Men's Suits
Monochromatic Men's Suits
Sergi Pons Captures All-White Suiting for Icon Magazine
<
29
Masculine Eyebrow Stencils
Masculine Eyebrow Stencils
Trim Your Brows Easily Using the Men’s Eyebrow Shaving Guide
<
28
Angled Frontal Zippers
Angled Frontal Zippers
Slanted Jean Zippers for Men
<
27
Eclectically Effeminate Ensembles
Eclectically Effeminate Ensembles
The Agi & Sam SS XII Lookbook is Eccentrically Flamboyant
<
26
Femininized Menswear Fashion
Femininized Menswear Fashion
The Oki-ni Styled by Ruben Moreira Editorial Stars Joe Brotherton
<
25
Rapper-Branded Male Makeup
Rapper-Branded Male Makeup
50 Cent Faces Up to Fading Image by Releasing Cosmetics Line
<
24
Photographing Guys Primping
Photographing Guys Primping
'Vanity' Captures the Girlier Side of Men Mimicking Women
<
23
Chicken Leg Pictorials
Chicken Leg Pictorials
'Chicken' by Narin Demirbas Shows off Scrawny Stems
<
22
Indiana Jones Editorials
Indiana Jones Editorials
Urbane Jungle in GQ UK July 2011 Shows Rugged Menswear
<
21
Effeminate Male Fashion
Effeminate Male Fashion
The TopMan Spring 2012 Collection Embellishes Flamboyance and Patterns
<
20
Delicate Macho-Men Photography
Delicate Macho-Men Photography
Rion Sabean Gives a Funny Twist to Masculine Activities
<
19
Superhero Fashion Shoots
Superhero Fashion Shoots
The First Class Series is Inspired by Comic Book Characters
<
18
Gender Blending, Metrosexuality And Everything In Between
Gender Blending, Metrosexuality And Everything In Between
<
17
Effeminate Man PSAs
Effeminate Man PSAs
Akzia Student Journal Beer Effect Ads Warn Against Excessive Consumption
<
16
Versatile Vintage Menswear
Versatile Vintage Menswear
Daniel Holfeld Shoots Hot Men in the Sharp Dressed Man Pictorial
<
15
Man Purses Made Cool
Man Purses Made Cool
The 'Setgo Transport' Maintains Your Manhood
<
14
Feminized Masculine Fashion
Feminized Masculine Fashion
The Fashionising 'Soft Tailoring' Editorial Features Androgynous Looks
<
13
Cleopatra Eyes on Men
Cleopatra Eyes on Men
'Alex' by Sarah Schindehette Shows Androgynous Egyptian Makeup
<
12
Gender Fluid Fashion Shoots
Gender Fluid Fashion Shoots
Marcio Henrique Brandao Captured an Odd Men’s Fashion Editorial
<
11
Utilitarian Unisex Uniforms
Utilitarian Unisex Uniforms
Rad by Rad Hourani Spring/Summer 2012 Blurs Gender Roles
<
10
Colorfully Dyed Beards
Colorfully Dyed Beards
'Men with Unicorn Hair' is a Modern Fashion Statement
<
9
Dainty Dude Editorials
Dainty Dude Editorials
Sunday Blues by Christopher Phillips Features an Impossibly Pretty Man
<
8
Rugged Male Models
Rugged Male Models
Rough is the New Metrosexual
<
7
Heavy Guyliner
Heavy Guyliner
"Male Beauty" Highlights the Metrosexual Aesthetic
<
6
Feminized Male Makeovers
Feminized Male Makeovers
Men with Fancy Hair Features Males Sporting Lady Updos
<
5
Post-Apocalyptic Menswear
Post-Apocalyptic Menswear
Tijana Pavlov Spring 2010 at Cro-a-Porter in Zagreb, Croatia
<
4
Gender Role-Reversal Photography
Gender Role-Reversal Photography
Brian Shumway's 'True Men' Series Shows Alternate Masculinity
<
3
‘300'-Inspired Underwear Calendars
‘300'-Inspired Underwear Calendars
Spartan Warriors Promote ‘Macho' Undies
<
2
Metrosexual Makeup
Metrosexual Makeup
YSL Men's Concealer
<
1
Stylish Metrosexual Watches
Stylish Metrosexual Watches
The Hodinkee Top Ten Watches is Shaping the Future of Watchmaking
<