There is a femininity to the menswear looks featured throughout the Oki-ni Styled by Ruben Moreira online editorial that is quite forward-thinking. What arguably started with pink shirts has transitioned into a more comfortable awareness of all sides of masculinity, even the one that is tuned into a effeminate element. From long dresses to floral prints and floppy hats, the outfits are great for summer.
Starring model Joe Brotherton, the Oki-ni Styled by Ruben Moreira specifically "explores the wider romantic trends that have been seen throughout SS13," as written on the Oki-ni website. Full of texture and contrast, the Portuguese stylist creates a youthfulness that many men could benefit from.
The set design of the photoshoot was created by Miguel Bento.
What's Driving This Trend
- Femininized Menswear Fashion
- Disruptive innovation opportunity: Design gender-neutral clothing that appeals to a wider range of consumers.
- Awareness of Masculine Femininity
- Disruptive innovation opportunity: Develop fashion brands that challenge traditional male stereotypes and embrace a more fluid definition of masculinity.
- Romantic Trends in Menswear
- Disruptive innovation opportunity: Create fashion collections that incorporate romantic elements and cater to the growing demand for more expressive men's clothing.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Launch online stores or brick-and-mortar boutiques that focus on selling gender-inclusive menswear.
- Designer Styling Services
- Disruptive innovation opportunity: Provide personalized styling services for men, embracing and promoting their individual sense of style regardless of gender norms.
- Fashion Photography and Set Design
- Disruptive innovation opportunity: Collaborate with diverse stylists and photographers to showcase fashion editorials that challenge traditional notions of masculinity and femininity.
