With the bevy of androgynous, metrosexual and gender-blending fashions we've seen over the past couple of seasons, it was only a matter of time before 'Alex' by Sarah Schindehette emerged to bring Cleopatra eye makeup into the male world.
We've featured cosmetics for men before, and there are a number of shoots that put eye makeup and lipstick on men. None have taken the cat eye made famous by Cleopatra and translated it into a male look, though.
Why This Trend Is Growing
- Androgynous Makeup
- The trend of gender-neutral makeup is expanding into male grooming with the introduction of Cleopatra-inspired eye makeup for men.
- Gender-blending Fashion
- The growing trend of androgynous fashion is pushing the boundaries of traditional gender norms and creating new opportunities for makeup brands to cater to male consumers.
- Cosmetics for Men
- As men's grooming becomes more mainstream, beauty brands have an opportunity to expand their offerings to include more makeup specifically designed for men.
Industries Being Reshaped
- Beauty and Cosmetics
- Beauty brands have a unique opportunity to tap into the growing trend of gender-neutral makeup and expand their product lines to cater to male consumers.
- Fashion
- The androgynous fashion trend is expanding beyond clothing and into makeup, creating new opportunities for fashion brands to partner with cosmetics companies.
- Men's Grooming
- The rise of men's grooming creates a new market for cosmetics specifically designed for men, with Cleopatra-inspired eye makeup being a unique opportunity for brands to differentiate themselves.
