Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Spartan Warriors Promote ‘Macho' Undies

 - Jan 25, 2009   Updated: Aug 3 2011
References: & nextmodelmen.typepad
As an answer to metrosexuality, cross-dressing and the lace and feminine-looking men's underwear, a new brand under the name of 'Macho' is set to restore masculinity to male underwear.

In order to promote their vision of a “masculine, virile, sensual & aggressive” man, Macho has come up with a '300'-inspired 2009 calendar. Because, you know, homoerotic images of Spartan warriors in underwear screams 'macho man.'

The calendar images were shot by photographer Andres Ramirez.

Implications - Look on as ab-clad men stand in imposing ways in opulent scenarios. Many of these macho models end up sporting roman battle helmets and the effect is actually quite weird to look at, since the models' faces are fully protected, but the rest of them are open to injury.