Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Akzia Student Journal Beer Effect Ads Warn Against Excessive Consumption

 - Apr 4, 2011
References: mcsaatchi & coloribus
Beer drinking is sometimes considered a manly man's activity, yet these Akzia Student Journal Beer Effect ads argue the contrary. With the help of the M&C Saatchi advertising agency, this publication has put out the message that consuming overindulgent quantities of booze can meddle with your hormones and more.

One of the print ads features a man, posing nude as if in a prepartum portrait with a pregnant stomach. To elaborate on the idea pictured, text beneath the photo reads that "Excessive consumption of beer affects masculinity and leads to belly growth, enlarged lacteal glands and decreased potency." Furthermore, a butch-looking woman is featured on the second print, reading that "Excessive consumption of beer affects feminity. It leads to an increase in facial hair and body odor because of an increase in male hormones." The Akzia Student Journal Beer Effect ads seems to offer the type of message that many college and university students may appreciate.