Photographing Guys Primping

'Vanity' Captures the Girlier Side of Men Mimicking Women

Who says that women are the only ones who can be caught primping? Soon Tong catches males in the act for this 'Vanity' photo spread. In the photo collection, nude men are in various stages of getting ready, from tweezing runaway eyebrow hairs to perfecting their manicure.

Is Soon Tong's 'Vanity' poking fun at the absurdity of the female beauty routine, or is it an exploration of male metrosexuality? Weigh in below.

Implications - Men in modern society are getting more in touch with their feminine sides. Products that contain an element of exploration are appealing to those who want to discover different sides of themselves.

Gender Exploration
Products and services that encourage individuals to explore different aspects of their gender identity are gaining popularity.
Male Grooming
The demand for male-focused grooming products and services is on the rise, presenting opportunities for innovative brands to cater to this market.
Challenging Beauty Norms
Artistic projects like 'Vanity' are challenging traditional beauty standards and questioning societal expectations of appearance.

Where This Applies

Beauty and Personal Care
This trend opens up opportunities for the beauty and personal care industry to develop gender-inclusive products and promote self-expression.
Fashion and Photography
The convergence of fashion and photography allows for visually captivating projects like 'Vanity' that blur traditional gender boundaries.
Media and Entertainment
The media and entertainment industry can leverage this trend to create content that challenges norms and sparks meaningful discussions about gender and self-identity.
SCORE
3.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 66%
Freshness 8%