Category
Tech
Delegated Interfaces
Trend cluster
Category
Spectacle
Capture
Facially worn cameras satisfy demand for autonomous recording and adaptability.
4.8
Trend score
Trend
What is the Spectacle Capture trend?
Spectacle Capture: As consumers continue to document every aspect of daily life, a number of brands are taking the direct approach of marketing devices as a means of voyeuristic memory replacement that captures exactly as it's seen. Copying devices like Google Glass, facially worn recording devices satiate demand for 'always on' technology among tech-reliant consumers and compare modern solutions to simple items like prescription glasses for enhanced adaptability.
Trend themes
Themes within the Spectacle Capture trend
Three behaviours holding the trend together01
Facially worn recording devices
Brands are satisfying the demand for 'always on' technology among tech-reliant consumers with devices like Google Glass and facially worn recording devices.
02
Integrating technology with glasses
The collaboration between Google Glass and Warby Parker and new products like Recon Jet sunglasses indicate that integrating technology with glasses is a growing trend.
03
Brainwave-controlled cameras
The Neurocam prototype demonstrates the potential for controlling cameras with brain activity, a trend for the future of wearable technology.
Industry implications
What the Spectacle Capture trend means for industry
Where the trend changes the playbookFor
Wearable technology
The trend of wearable technology is evolving, particularly with facially worn recording devices and brainwave-controlled cameras, opening up opportunities for new tech products.
For
Fashion technology
The merging of technology with fashion accessories, such as the collaboration between Google Glass and Warby Parker, is an emerging industry.
For
Outdoor adventure & sports technology
The incorporation of cameras into sports gear and accessories, like the Mita Mamma glasses and Recon Jet sunglasses, is a growing industry with opportunities for further tech innovation.
Trend signals
Trend signals for Spectacle Capture
Trend score 4.8 out of 10, from popularity 73%, activity 62%, freshness 8%.
Popularity73%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Spectacle Capture trend
5 featured examples from Apr 17 to Dec 18, 2013CategoryTech
Stylish Tech-Integrated Specs
'Sourcebits' Imagines the Google Glass and Warby Parker Partnership
Opportunity for eyewear companies to partner with tech companies and create stylish smart glasses.
CategoryTech
Wearable Tech Glasses
The Lumus DK-40 Will be Google Glasses’ Biggest Competitor in 2014
Innovative startups can venture into the technology wearable space, introducing gadgets such as wearable tech glasses and competing with major players, including Google.
CategoryTech
Intelligent Face Display Glasses
These Recon Jet Sunglasses Will Change Everyday Life
The advancements in face display products like the Recon Jet sunglasses present opportunities for disruptive innovation in the technology industry.
CategoryTech
Camera-Incorporated Spectacles
The Mita Mamma Glasses Record Your Surroundings in High Definition
Potential for consumer electronics manufacturers to incorporate camera technology into various devices.
CategoryTech
Brainwave-Controlled Cameras
Neurocam is a Hands Free Camera that Uses Brain Activity
Innovation in technology can drive further advancements within the wearable camera space.
