Colorful Exercise Encouragement

The No Red No Stop Urges You to Keep Skipping Through the Spectrum

When many people work out, they're watching the clock or their burned calories count and it makes the physical activity seem to draw out to an excruciating length. The No Red No Stop integrates a different feedback system that is not strictly numerical. It keeps track of your workout in a quantitative way, but it communicates with you in a qualitative one.

Designed by several creatives associated with the Ningbo Institute of Technology at Zhejiang University, this 2013 Red Dot Design Award winner is for those who chose to skip for exercise. The No Red No Stop is a hi-tech skipping rope that allows you to set specific goals. An LCD touchscreen in the handle lets you input a number of jumps. Throughout the progressive phases of your session, the jump rope itself changes color.

Quantitative Workouts
Developing feedback systems that track and communicate workout progress and goals in qualitative ways.
Interactive Fitness Accessories
Designing hi-tech exercise equipment with visual and tactile elements that engage users and adds to the fitness routine.
Goal-based Exercise
Creating workout regimens that focus on achieving specific goals and target outcomes.

Sectors Adopting This

Fitness Equipment Manufacturing
Manufacturing hi-tech exercise equipment that utilizes interactive and goal-oriented features.
Fitness Coaching and Personal Training
Providing guidance and training to clients using goal-oriented, interactive fitness equipment.
Health and Wellness Apps
Developing apps that utilize quantifiable feedback systems to track and communicate health and fitness progress and goals.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 57%
Freshness 8%

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