Category
Tech
Delegated Interfaces
Trend cluster
Category
Rebranded
Durable
Camera equipment is protected with cases that rebel against wearable solutions.
3.9
Trend score
Trend
What is the Rebranded Durable trend?
Rebranded Durable: Extending the existing capabilities of photography equipment, cases and accessories that aid the adventurous photographer are taking precedent in response to portability issues. Combating against the wearable camera movement, the designs allow consumers to take professional equipment with them everywhere as opposed to having individual devices, which speaks to a passé attitude for devices that only serve one function in amidst a consumer demographic obsessed with multifunctional design.
Trend themes
Themes within the Rebranded Durable trend
Three behaviours holding the trend together01
Rugged Camera Equipment Cases
Camera equipment cases have been designed to combat portability issues and allow photographers to take professional equipment to any terrain with ease, instead of having individual devices.
02
Tablet and Phone Photography Add-ons
Advanced tablet and phone accessories have been developed to turn your devices into professional photography tools that can provide high-quality photographs.
03
Car Camera Mounts
Innovative camera mounts designed to provide unique perspectives, have been developed to give amateur and advanced directors a secure platform on any part of a vehicle for shooting high-quality videos and films.
Industry implications
What the Rebranded Durable trend means for industry
Where the trend changes the playbookFor
Photography Equipment Manufacturing
By embracing rugged and protective designs that cater to the adventurous demographic, camera equipment manufacturers can provide consumers with camera accessories that offer multifunctional design.
For
Mobile Device and Accessories Manufacturing
Mobile phone and accessory manufacturers can benefit from incorporating advanced photography technology in their devices that can turn them into versatile photography tools combined with inbuilt security and protection features.
For
Automobile Accessories Manufacturing
By collaborating with relevant industry players, manufacturers can produce camera mounts and accessories that cater to the automotive demographic, providing state-of-the-art devices for capturing unique video perspectives.
Trend signals
Trend signals for Rebranded Durable
Trend score 3.9 out of 10, from popularity 63%, activity 46%, freshness 8%.
Popularity63%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rebranded Durable trend
5 featured examples from Mar 27 to Dec 13, 2013CategoryTech
Waterproof Camera Cases
The Outex Pro Kit Protects Expensive Gear from the Elements
The photography equipment industry can explore disruptive innovations in creating more advanced and durable camera cases to cater to the growing demand for protecting expensive ge…
CategoryTech
Conducive Phone Photography Kits
The FotoPro Master Kit is Ideal for Your iPhone 5
Disruptive innovation opportunity: Introduce innovative camera equipment and accessories to meet the evolving needs of professional photographers.
CategoryUnique
Camera-Enabled Smartphone Cases
The BRIC+ Productivity Case is an iPhone Camera Case
Disruptive innovation opportunity: Develop innovative smartphone accessories that cater to the growing demand for advanced photography capabilities.
CategoryTech
Photographer Tablet Protectors
The iOgrapher iPad Camera Case Provides Professional Quality
Companies in the camera accessory industry can expand their product lines by creating innovative tablet photography accessories.
CategoryAutos
Car Hood Camera Mounts
The Suction Cup Camera Mount by Thanko Easily Captures Unique Angles
Automakers and aftermarket accessory manufacturers can incorporate camera mounting systems into their designs and create new revenue streams.
