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Spoofing Activism

Using humor as a means to connect, brands make light of philanthropic causes

Implications - While the mood with regard to charity is usually quite sombre, a number of brands are disrupting the philanthropic community with campaigns that spoof the very causes being marketed. Lightening the mood with humor, the campaigns take an infantile approach to activism to garner the attention of younger audiences and help transform charitable endeavours into a form of entertainment for enhanced interaction.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
366,411 Total Clicks
Date Range:
Mar 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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