SAMPLE CONSUMER INSIGHTS - Subscribe to access 6,733 more

Spoofing Activism

Using humor as a means to connect, brands make light of philanthropic causes

Implications - While the mood with regard to charity is usually quite sombre, a number of brands are disrupting the philanthropic community with campaigns that spoof the very causes being marketed. Lightening the mood with humor, the campaigns take an infantile approach to activism to garner the attention of younger audiences and help transform charitable endeavours into a form of entertainment for enhanced interaction.
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
356,710 Total Clicks
Mar 13 - Feb 14
Warm
MarketingSocial GoodActivism
Featured Examples
Ridiculous Cab Driver Calendars - Celebrate Every Month with Your Taxi Driver Calendar
SCORE 6.5
Warm 7,863 Clicks Pub: Dec 15, 13
Ridiculous Cab Driver Calendars
Celebrate Every Month with Your Taxi Driver Calendar
Firemen calendars are so passé; if you really want to sizzle up the new year then you’ll want this hunky taxi driver calendar. With this metropolitan calendar, you will able to enjoy a new taxi... [More]
Humorous Cancer-Fighting Posters - These Illustrations by Byron Galan Uses Clever Internet Humor
SCORE 6.3
Warm 17,814 Clicks Pub: Apr 9, 13
Humorous Cancer-Fighting Posters
These Illustrations by Byron Galan Uses Clever Internet Humor
This minimal poster promotes Indiegogo’s campaign against cancer and cleverly illustrates that some things like gum on your shoe and dropping your ice cream are definitely bad, just not as bad... [More]
Face-Covering Mustache Ads - The VML Movember 2013 Campaign Promotes Charitable Hilarity
SCORE 5.3
Warm 2,064 Clicks Pub: Nov 27, 13
Face-Covering Mustache Ads
The VML Movember 2013 Campaign Promotes Charitable Hilarity
Growing an epic ‘stache can be a reward in and of itself as the VML Movember 2013 ad campaign points out. But it also shows how much more meaningful it is when its growth runs in tangent with... [More]
Hilarious Charity Pet Postcards - Amelia Lee Designs Romantic Pet Postcards for the SPCA
SCORE 4.7
Average 1,917 Clicks Pub: Sep 4, 13
Hilarious Charity Pet Postcards
Amelia Lee Designs Romantic Pet Postcards for the SPCA
Amelia Lee from Singapore designs pet postcards that seduce even the non-pet lovers out there. Lee’s idea was to design these postcards for the SPCA where she turns pets into charming... [More]
Pet Adoption Sitcom Parodies - The Fresh Pup of Bel Air is a Fun Way to Increase Adoption Awareness
SCORE 2.6
Mild 599 Clicks Pub: Mar 23, 13
Pet Adoption Sitcom Parodies
The Fresh Pup of Bel Air is a Fun Way to Increase Adoption Awareness
If you’ve ever wondered how the classic Will Smith sitcom The Fresh Prince of Bel-Air would fare with a dog in the starring role, the parody video ‘The Fresh Pup of Bel-Air’ is... [More]
Related Trend Reports & Custom Market Research
Quantcast