Since life has both its ups and its down, it is only natural that people would want to celebrate the ups when they can; enter The Eagle Awards 2013. It is an event for the advertising industry that focuses on creativity on a level of excellence. But instead of putting that out in their own ad campaign, The Eagle Awards 2013 highlights the fact that "in a parallel universe, your job might suck." From waxing the hairy backs of men to peeling road kill off of hot blacktops, they were very creative themselves when thinking up these awful jobs.
The Eagle Awards 2013 ad campaign was conceived and executed by King James, an agency based in Cape Town, South Africa.