It is often easy to feel as though people operate on the strings of a fashion-inclined puppeteer when it comes to their wardrobes; the Harvey Nichols Influenced by None ad campaign addresses this feeling in a liberating way. It shows people breaking free from their marionette setup and choosing outfits based solely on their own wants and needs.
The Harvey Nichols Influenced by None ad campaign was conceived and executed by FP7 / McCann, an ad agency based in United Arab Emirates. It was art directed by Husen Baba and Paul Banham with photographer by Aorta Photography. Shot against a series of clean backdrops, the surreal imagery will appeal to those who have recently indulged their love of all things fantastical as evident by the slew of fairy tale movies and television shows abounding.