It is often easy to feel as though people operate on the strings of a fashion-inclined puppeteer when it comes to their wardrobes; the Harvey Nichols Influenced by None ad campaign addresses this feeling in a liberating way. It shows people breaking free from their marionette setup and choosing outfits based solely on their own wants and needs.
The Harvey Nichols Influenced by None ad campaign was conceived and executed by FP7 / McCann, an ad agency based in United Arab Emirates. It was art directed by Husen Baba and Paul Banham with photographer by Aorta Photography. Shot against a series of clean backdrops, the surreal imagery will appeal to those who have recently indulged their love of all things fantastical as evident by the slew of fairy tale movies and television shows abounding.
Why This Trend Is Growing
- Surreal Advertising Imagery
- Opportunity for brands to create ad campaigns with surreal and fantastical imagery that appeals to consumers' love for all things fantastical.
- Liberating Fashion Choices
- Opportunity for fashion brands to empower consumers to break free from societal expectations and choose outfits based solely on personal wants and needs.
- Consumer Individuality
- Opportunity for brands to tap into the desire for self-expression and individuality, allowing consumers to assert their own unique style and preferences.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity for ad agencies to explore and incorporate surreal imagery into their campaigns, capturing consumers' attention and fostering brand engagement.
- Fashion
- Disruptive innovation opportunity for fashion brands to embrace the concept of liberating fashion choices, empowering consumers to break free from societal norms and express their personal style.
- Photography
- Disruptive innovation opportunity for photographers to experiment with surreal backdrops and imagery, offering unique and visually captivating visuals for advertising campaigns.
