The Israir Travel Agency campaign cleverly illustrates how "a vacation is longer than just the days off," as its tag line states. Using a standard calendar layout, the days blocked off for time off depict the activities that person enjoyed while on their mini vacation. Nevertheless, from the swimmer's splashes to the rough rider's dirt marks, the vacays look as though they extended beyond the days they actually occurred on.
Conceived and executed by Gitam BBDO, an ad agency based in Tel Aviv, Israel, the Israir Travel Agency campaign was art directed by Gabi Kikozashvili with creative direction by Igal Ezra. The fun and relaxing activities were illustrated by Hezi Josef. Overall, the campaign appeals to people's desire to slow time down and enjoy the small things in life.
Key Themes Behind This Trend
- Calendar-illustrated Ads
- Using a standard calendar layout to illustrate products or services with an artistic twist.
- Extended Vacations
- Encouraging travelers to take longer vacations to truly unwind and enjoy the experience.
- Activity Dependent Vacations
- Promoting vacations that offer unique activities to create lasting memories for travelers.
Where This Applies
- Travel and Tourism
- Using creative advertising campaigns to attract more customers to the travel and tourism industry.
- Advertising and Marketing
- Incorporating unique and creative approaches to advertising could lead to disruptive innovation opportunities.
- Printing and Publishing
- Providing innovative and artistic layout designs for calendars and other print material could disrupt the printing and publishing industry.
