Launched in Ohio in March 2011, Laabn is an experiment in branding and social entrepreneurship. The branding on the hair care products is numbers-oriented but instead of how many minutes you need to leave in the conditioner, it denotes how many dollars each product goes to a charity of your choice. Either 1, 3, 5 or 7 bucks can go to a long list of non-profit organizations includingInternational Child Art Foundation, Susan G. Komen Breast Cancer Foundation, Blue Ocean Institute and Architecture for Humanity.
The company offers basic products such as shampoo and conditioner, as well as treatment and styling serums and oils.
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