The Hortifruti 'Only the Good Ones Get In' ad campaign adorably depicts what it takes to get into a parcel of pre-packaged fruit. From an orange donating organs to a lemon walking older fruit and even a strawberry participating in a blood donation, there are many ways to tell which fruit deserve to go into consumer heaven. At the very least, these suggestions will tug at more than a few heartstrings and imaginations.
Conceived and executed by MP, an ad agency based in Espírito Santo, Brazil, the Hortifruti 'Only the Good Ones Get In' ad campaign was art directed by Louis Debbané with creative direction by Mônica Debbané and Gustavo Mendonça. It was illustrated by José Azevedo.