The AIAIAI Headphones ad campaign is provocatively clever. In order to highlight its tag line, "Making sound sexy since 2006," the popular earphones have been designed and placed in such a way that they take on the form of a nude woman. They went so far as to make the actual earphones look like a pair of naked breasts.
Conceived and executed by AIAIAI itself, AIAIAI Headphones ad campaign is a direct result of a challenge by Vice Magazine to create an ad that complemented its October issue dedicated to Bob Guccione, the man behind the legendary erotic magazine, Penthouse. As Vice reveals, "This resulted in an ‘erotification’ of the Tracks headphones model and an homage to the female silhouette."