A market typically correlated with excess, luxury is given an eco update
Implications - With the philanthropic world being dominated by the wealthy, the luxury market is evolving to cater to the green-minded elite with a preference for exclusivity. While the eco movement continues to shun elaborate and exotic indulgences, this development of a green luxury market expresses consumer commitment to eco-conscious alternatives, but also an inability to decrease consumption as a way to express wealth and prowess.
