



Monetary tracking allows consumers to track funds in an efficient manner
Implications - In a post-recession era, consumers are more paranoid about their funds than ever, turning to high-tech devices to make finances easier to track. Online charts and spending apps cater to individuals who may not be well-versed in the realm of money management, yet are looking for ways to record their monetary habits. This creates a level playing field in the world of money management, while satiating a consumer need to feel in control.