Category
Tech
Delegated Interfaces
Trend cluster
Category
Mobile
Finance
Monetary tracking allows consumers to track funds in an efficient manner.
3.4
Trend score
Trend
What is the Mobile Finance trend?
Mobile Finance: In a post-recession era, consumers are more paranoid about their funds than ever, turning to high-tech devices to make finances easier to track. Online charts and spending apps cater to individuals who may not be well-versed in the realm of money management, yet are looking for ways to record their monetary habits. This creates a level playing field in the world of money management, while satiating a consumer need to feel in control.
Trend themes
Themes within the Mobile Finance trend
Three behaviours holding the trend together01
Virtual Banking Platforms
The rise of virtual banking platforms such as GoBank that eliminate the need for physical bank branches creates an opportunity for disruptive innovation focused on creating more accessible and user-friendly online banking experiences.
02
Digital Loyalty Cards
The trend of scannable rewards card apps like Stocard opens up opportunities for companies to streamline their rewards programs, while also providing users with a simpler way of managing their reward points.
03
Real-time Budget Trackers
The trend of personal spending monitoring apps such as Level Money and Money Wallet creates an opportunity for disruptive innovation focused on simplifying the process of budgeting, tracking and monitoring personal finances.
Industry implications
What the Mobile Finance trend means for industry
Where the trend changes the playbookFor
Banking
The virtual banking trend highlights disruptive opportunities for companies to revamp the traditional banking experience and create more accessible and user-friendly online banking experiences.
For
Retail
The digital loyalty card trend highlights opportunities for retailers to streamline their rewards programs, while also providing users with a simpler way of managing their reward points, driving customer engagement and loyalty.
For
Personal Finance
The real-time budget trackers trend highlights opportunities for companies to simplify the process of budgeting, tracking and monitoring personal finances and optimizing user experience through seamless integration with other useful financial tools.
Trend signals
Trend signals for Mobile Finance
Trend score 3.4 out of 10, from popularity 64%, activity 31%, freshness 8%.
Popularity64%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mobile Finance trend
4 featured examples from Feb 24, 2013 to Jan 19, 2014CategoryBusiness
Cheque Depositing Mobile Banks
The GoBank Platform Eliminates All Traditional Banking Practices
The banking industry is being disrupted by virtual banking platforms like GoBank that offer a seamless banking experience without physical bank branches.
CategoryTech
Scannable Rewards Card Apps
Stocard is a Scannable App That Lessens Your Wallet's Load
Retailers can leverage scannable rewards card apps to enhance customer convenience and engagement in their loyalty programs.
CategoryTech
Personalized Finance Trackers
The Money Wallet App Helps to Keep Budgets and Accounts Balanced
Opportunities for developers to create personalized finance apps that offer features like account aggregation, budgeting tools, and reminders for scheduled transactions.
CategoryTech
Personal Spending Monitoring Apps
Budget Your Money with the Level Money App
Disruptive innovation opportunity: Develop a personal finance app with features that go beyond budgeting tools, such as investment tracking, debt management, and personalized fina…
