The 'Perfect Pop' App Listens to Your Microwave to Avoid Burnt Popcorn

 - Jun 6, 2013
References: & fastcocreate
The 'Perfect Pop' app listens to your microwave for popping sounds in order to help you cook the perfect popcorn.

Instead of relying on your ears to determine how long to microwave popcorn, Perfect Pop listens for you. When your microwaved treat is cooked correctly, the app lets you know. A cute kernel animation keeps you informed about the state of your popcorn at all times. As a result, you will never have to suffer through another bag of burnt corn again.

The app was created for the popular microwave popcorn brand Pop Secret by ad agency Deutsch LA. The app was created in an effort increase brand awareness around Pop Secret. With over 80,000 downloads since the launch, the campaign has been very successful in promoting the popcorn brand.