Electric Orange checking account is the highly attractive account being offered by ING. The Dutch bank has removed all financial barriers to creating account, as the account has absolutely no fees. In addition, the progressive bank pays out $50 to members who give it a try.
Electric Orange checking account by ING is a progressive service that really puts the emphasis on the customer. The ad men working for ING must have been happy to head home early, as the service needs very little spin and sells itself.
Implications - The Internet has enabled game-changing businesses to emerge and disrupt previously stable niches. By creating a clear financial incentive, the Electric Orange checking account is able to attract many new members. Companies should consider how they can leverage the web and new technologies to attract consumers.
Why This Trend Is Growing
- No-fee Banking
- Offering zero fees for banking services with an added incentive is an attractive trend to gain new customers.
- Customer-centric Banking
- Prioritizing the interests and preferences of customers can put a bank ahead of its competitors.
- Digital Banking
- Leveraging technology to provide convenient and accessible banking services is a growing and disruptive trend.
Industries Being Reshaped
- Banking
- Traditional banking is being disrupted by new players, offering more convenience and better customer experience.
- Fintech
- Financial technology is driving innovation in the banking industry and creating new opportunities for growth.
- E-commerce
- E-commerce platforms are leveraging their customer base and transactional capabilities to enter the banking and financial services sector.
