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Scannable Marketing Usage

The QR Code Useage Statistic Chart Shows Benefits for Businesses

— April 14, 2013 — Marketing
If you've ever wondered as a business owner or as a consumer about QR code usage, this handy chart will provide you with an insight into this new form of marketing.

QR codes are essentially scannable barcodes which contain information customers can instantly access on their smartphones or android devices. The survey reveals that people aged 35-44 are the most likely to use QR codes, followed by people aged 25-34.

The study also shows that the creation and demand of QR codes will increase highly in the next few years. For example, 305 million QR codes will be made outside of Japan in 2013. That number will rise to 590 million by 2016. In conclusion, if you are a business owner, QR codes are a highly beneficial marketing device that you should embrace.
Trend Themes
1. QR Code Usage - QR codes are becoming increasingly popular, presenting opportunities for businesses to incorporate them into their marketing strategies.
2. Age Demographics - The study reveals that people aged 35-44 and 25-34 are the most likely to use QR codes, suggesting that businesses should target these age groups in their marketing campaigns.
3. Increased Adoption - The survey predicts a significant increase in QR code creation and demand in the next few years, indicating potential growth opportunities for businesses in implementing QR codes as a marketing tool.
Industry Implications
1. Retail - Retailers can benefit from incorporating QR codes into their marketing efforts, allowing customers to access product information and make purchases directly from their smartphones.
2. Advertising - The advertising industry can leverage QR codes to provide interactive and engaging experiences for consumers, bridging the gap between offline and online marketing.
3. Hospitality - Hotels and restaurants can enhance customer experiences by utilizing QR codes to provide contactless menus, promotions, and exclusive offers to guests.
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