MIO Carbonated Milkshake packaging certainly gets points for approachability. This fizzy fruity dairy product is intended for a broad consumer base from children to adults, and just about anyone would indeed feel welcome to enjoy it.
The ASGARD branding agency began with a bright white background to make the drink's vibrant image pop. A single succulent edible was chosen to mark each aluminum can, corresponding to the key ingredient in that container. A strawberry, an apple and a pear have been illustrated as cartoony shapes in bold red, yellow and green; the vanilla variety is represented by a curvaceous blue glass with a straw. MIO Carbonated Milk Shake packaging is complete with the playfully written brand name and a U shape, taking the combined appearance of an adorable winking face.
Key Themes Behind This Trend
- Approachable Packaging
- The use of approachable packaging designs can attract a broader range of consumers and make them feel welcome to try the product.
- Vivid Visual Identity
- Creating a vibrant and visually appealing brand image can help products stand out on store shelves and grab consumer attention.
- Cartoony Illustrations
- Incorporating cute and cartoony illustrations on packaging can add a playful and whimsical element to the product, making it more appealing to consumers.
Where This Applies
- Food and Beverage
- The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales.
- Packaging and Design
- The packaging and design industry can leverage the desire for vivid visual identities to create unique and eye-catching packaging solutions for various products.
- Marketing and Advertising
- The marketing and advertising industry can use cartoony illustrations in branding and packaging designs to create memorable and playful campaigns that resonate with consumers.
