Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artificial
Home-Cooked
The concept of comfort food is taken a step further in artificial flavoring.
2.2
Trend score
Trend
What is the Artificial Home-Cooked trend?
Artificial Home-Cooked: Convenience reigns supreme amid hungry consumers, which is an aspect that's being evolved to a hyper-extreme level with elaborate recipes being adopted into flavoring. Speaking to the curious eater who craves home-cooked meals, but doesn't have the time to make them, the flavors are nostalgic and thus, as mentally stimulating as they are taste-wise. This offers a total sensory experience to evoke sentimentality and a sense of camaraderie with brands.
Trend themes
Themes within the Artificial Home-Cooked trend
Three behaviours holding the trend together01
Artificial Flavoring
The rise of artificial flavoring is catering to consumers' desire for convenience and nostalgia through flavors that imitate home-cooked meals, with disruptive innovation opportunities in the food and beverage industry for creating unique flavors with a focus on mental stimulation.
02
Unconventional Flavor Pairings
Creating unconventional flavor pairings, such as sweet and savory combinations, seafood-flavored snacks, and soup-infused chip flavors, offers disruptive innovation opportunities in the snack food industry by catering to adventurous eaters and expanding the range of flavor options available.
03
Limited Time Offers
Limited time snack food flavors, such as seasonal or holiday-inspired options, create a sense of urgency and exclusivity among consumers, leading to increased demand and disruptive innovation opportunities for releasing new and unique flavors periodically.
Industry implications
What the Artificial Home-Cooked trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can access disruptive innovation opportunities in the development and creation of unique flavor profiles and innovative food pairings to cater to consumer demand for convenience, nostalgia, and adventure.
For
Snack food
The snack food industry can access disruptive innovation opportunities by exploring unconventional flavors, such as seafood and soup broth-infused chips, while also focusing on limited time offers to create urgency and exclusivity among consumers.
For
Marketing
Marketing professionals can access disruptive innovation opportunities in creating limited edition flavors to promote product launches and create buzz among consumers, while also utilizing nostalgia and adventurousness as key selling points to attract a wider audience.
Trend signals
Trend signals for Artificial Home-Cooked
Trend score 2.2 out of 10, from popularity 37%, activity 21%, freshness 8%.
Popularity37%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Artificial Home-Cooked trend
5 featured examples from Sep 23, 2013 to Feb 3, 2014CategoryLifestyle
Fishy-Flavored Chips
Shrimp Mayonnaise Doritos are Perfect for Adventurous Snackers
Opportunity for snack manufacturers to innovate and expand their product lines by introducing unique and unconventional flavors to attract adventurous consumers.
CategoryLifestyle
Savory Sweet Cookie Flavors
There Will Soon be Two New Oreo Cookie Flavors in the Family
Opportunities for existing companies to expand their product line with unique flavor combinations to cater to changing consumer preferences.
CategoryLifestyle
Soup Broth Chip Flavors
The Cheetos Cream Stew Flavor Infuses Broth Ingredients into Chip Form
The introduction of unique chip flavors like Cheetos cream stew can inspire innovation within the snack food industry, leading to new and exciting product offerings.
CategoryLifestyle
Cake-Flavored Classic Candies
These Tasty Cake Flavored M&M's Will Be Available Come May 2014
The confectionery industry can introduce new cake-flavored products to attract new buyers and increase sales.
CategoryLifestyle
Pie-Flavored Potato Chips
The New Pecan Pie Pringles Hit Shelves Just in Time for the Holidays
The food and beverage industry can explore creating unique sweet-savory combinations to cater to evolving consumer preferences.
