The concept of comfort food is taken a step further in artificial flavoring
Implications - Convenience reigns supreme amid hungry consumers, which is an aspect that's being evolved to a hyper-extreme level with elaborate recipes being adopted into flavoring. Speaking to the curious eater who craves home-cooked meals, but doesn't have the time to make them, the flavors are nostalgic and thus, as mentally stimulating as they are taste-wise. This offers a total sensory experience to evoke sentimentality and a sense of camaraderie with brands.
