The graphic strategy employed in the design of Felice Limone packaging is a simple one, yet it proves remarkably effective in establishing a distinctive brand identity. These tall bottles of Italian liqueur feature the same flat image of a yellow lemon on each, but these have been treated to different visual embellishments.
Moruba made stamps to represent different objects that symbolize happiness to people: a suitcase to suggest travel, headphones for music, car wheels for driving and a telephone for socializing. These icons have been applied by hand to Felice Limone packaging, demonstrating a meticulous human element to the production of the limoncello. The bright colors and cheerful pictures are just as delightful as the contents.