The graphic strategy employed in the design of Felice Limone packaging is a simple one, yet it proves remarkably effective in establishing a distinctive brand identity. These tall bottles of Italian liqueur feature the same flat image of a yellow lemon on each, but these have been treated to different visual embellishments.
Moruba made stamps to represent different objects that symbolize happiness to people: a suitcase to suggest travel, headphones for music, car wheels for driving and a telephone for socializing. These icons have been applied by hand to Felice Limone packaging, demonstrating a meticulous human element to the production of the limoncello. The bright colors and cheerful pictures are just as delightful as the contents.
Key Themes Behind This Trend
- Handmade Branding
- Handmade design elements create unique and personalized brand identities.
- Emotional Packaging
- Design elements that utilize happiness and joy connect emotionally with consumers.
- Flat Graphic Design
- A simple, flat design style can be used to create a distinctive brand identity.
Where This Applies
- Alcohol and Beverage
- Handmade and emotionally-driven packaging design can set brands apart in the competitive beverage industry.
- Food and Culinary
- Emotional packaging elements can enhance the overall experience of food products.
- Design and Advertising
- Exploring flat graphic design and handmade elements can lead to innovative and unique branding opportunities for companies.
