Trend cluster
Category

Glamorizing
Homemade

Extravagant treats add an exclusive flair to ordinary baked goods.

High-Class Hybrid DessertsDelicious $750 Confections$20,000 Christmas PuddingsLuxe Gold Cupcakes

Trend

What is the Glamorizing Homemade trend?

Glamorizing Homemade: Technology and media are constantly influencing consumer taste, resulting in people seeking out more exclusive product designs as a way to reflect high-end culture. With consumers looking above and beyond the ordinary, luxurious treats cater to that demand by providing classic goodies with an elegantly enhanced appeal. The lavish transformation of ordinary homemade sweets reflects the consumer need for both familiarity and enrichment.

Trend themes

Themes within the Glamorizing Homemade trend

Three behaviours holding the trend together
01

Luxury Homemade Treats

Consumers are seeking exclusive product designs that reflect high-end culture.

02

Edible Gold

24K edible gold is being used to decorate desserts with champagne and gold wrappings

03

Wealthy DIYers

High-end consumers are looking for ways to make everyday treats more luxurious and elagant.

Industry implications

What the Glamorizing Homemade trend means for industry

Where the trend changes the playbook
For

Baked Goods

Bakers can incorporate unique flavors and designs into traditional baked goods to create a more luxurious offering.

For

Luxury Hospitality

Hotels and restaurants can offer exclusive desserts and baked goods to cater to high-end clientele.

For

Consumer Goods

Consumer packaged goods companies can create exclusive packaging and designs to cater to the demand for high-end products.

Trend signals

Trend signals for Glamorizing Homemade

Trend score 4.8 out of 10, from popularity 79%, activity 56%, freshness 8%.

Popularity79%
Activity56%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific