Category
Lifestyle
Assisted Choices
Trend cluster
Category
Simplifying
Indulgence
No-bake treats offer the allure of home through easy cooking methods.
3.7
Trend score
Trend
What is the Simplifying Indulgence trend?
Simplifying Indulgence: While home cooked meals and baked treats are often the most satisfying and hearty, finding the time to prepare and cook those meals can be challenging. No-bake goodies offer consumers the allure of home cooking without the strenuous preparation, making confectionary delights more convenient to eat. Chilled treats and easily assembled sweets reflect a consumer demand for efficiency in their increasingly busy day-to-day lives.
Trend themes
Themes within the Simplifying Indulgence trend
Three behaviours holding the trend together01
Convenience Desserts
The rise of desserts that cater to busy schedules and demands for easy desserts pave the way for technology-based innovation solutions in the way desserts are produced and packaged.
02
DIY Desserts
More consumers are opting to make their own desserts and experiment with different flavor combinations; businesses can leverage this trend by offering customizable options during in-store experience or by promoting DIY dessert kits consumers can make at home.
03
Multi-Flavored Desserts
The increasing popularity of multi-flavored desserts highlights the demand for novel taste experiences, and opens up opportunities for businesses to invent and combine unique flavors to satiate the adventurous sweet tooth.
Industry implications
What the Simplifying Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses in this industry can leverage technology to create more convenience dessert options, develop customizable dessert menus, and experiment with flavor combinations while providing an excellent customer experience.
For
Retail
Businesses in this industry can expand product offerings to include DIY dessert kits and multi-flavored, unique dessert varieties, as well as developing visually appealing packaging to provide delightful end-to-end customer experience.
For
Tourism and Hospitality
Businesses in this industry can develop local and seasonal dessert menus that incorporate DIY and multi-flavored options, as well as providing unique dessert experiences that align with the destination's ambiance and cuisine.
Trend signals
Trend signals for Simplifying Indulgence
Trend score 3.7 out of 10, from popularity 56%, activity 47%, freshness 8%.
Popularity56%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Simplifying Indulgence trend
6 featured examples from Nov 4, 2012 to Dec 18, 2013CategoryArt & Design
DIY Thumbprint Popsicles
These DIY Frozen Treats Have Hearts That Ooze Out Savory Goodness
Opportunity to introduce a new type of customizable frozen dessert to the market.
CategoryLifestyle
Triple-Shock Dessert Recipes
The Chocolate-Dipped Ice Cream Doughnut Sandwiches are Outrageous
The food and beverage industry can capitalize on creating indulgent dessert options by incorporating unexpected ingredients into their products.
CategoryLifestyle
Delicious Unbaked Thanksgiving Cakes
Serve the No Bake Pumpkin Cheesecake to Satisfy Party Guests
Opportunity for companies in the food and beverage industry to create and market more no-bake dessert options for convenience and time-saving purposes.
CategorySpecial
Crunchy Christmas Lollipops
Get Into the Holiday Spirit with the ‘Liv Life’ Candy Cane
Disruptive innovation opportunity: Explore new ingredients, flavor combinations, and manufacturing techniques to revolutionize the baking and confectionery industry and meet the e…
CategoryLifestyle
DIY Dessert Tacos
The Taco Bell Chocolate Taco Kit Lets You Make Your Own Choco Tacos
Fast food chains adopting DIY dessert kits and ice cream novelty foods offering for customers to replicate iconic menu favorites and drive at-home sales
CategorySpecial
Drinkable Holiday Desserts
This Liquid Fudge Drink is Delectable
The food and beverage industry can capitalize on the trend of drinkable desserts by creating innovative and indulgent beverage options that cater to consumers' desire for convenie…
