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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Paranoid Design

Consumers invest in weatherproof housing to prepare for climate change

Implications - As the continued hype around climate change instills paranoia among worried consumers, designers are responding in kind with housing solutions that purport protection against the elements. The designs are a downstream approach to climate change that accepts weather changes and supports erratic consumer anxieties for further disconnection from the natural world through manufactured safety. This reinforcement of worry alleviates consumer woes as the concept of a solution satisfies even more than actual protection.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
182,453 Total Clicks
Date Range:
Jan 14 — Feb 14
Trending:
Warm
Consumer Insight Topics:

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