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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,607 more

Exclusionary Branding

Products that renounce unhealthful ingredients lure health-minded consumers

Implications - With the increase in consumers restricting certain ingredients from their diet including gluten and GMOs, brands are taking a reverse approach to product marketing by promoting what isn't in a product to be as transparent and applicable as possible. Speaking to a customer base that would have traditionally made food by hand, the products enhance an otherwise niche market by changing what the shopping experience entails; instead of avoiding prepackaged options, appropriate choices are quickly identified. This creates a clearer divide between brands that are applicable to healthy living versus those that don't meet stringent criteria of restrictive consumers.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
200,609 Total Clicks
Date Range:
Jan 14 — Apr 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Naturally Harvested Ocean Chips
Naturally Harvested Ocean Chips
These Seaweed Chips Swim Against the Tide of Traditional Snacks
Inspired by a fusion blend between a commonly consumed Asian food and tortillas, Ocean’s Halo Seaweed Chips are the first chips to be made from sustainably harvested and nutrient-rich seaweed.... MORE
Gluten-Free Pita Breads
Gluten-Free Pita Breads
BFree Foods' New Pitta Breads are Made for Those with Food Allergies
BFree Foods recently expended its line-up of allergen-free foods with the addition of gluten-free pita bread. Over the years, many brands have made a conscious effort to provide a greater range of... MORE
Fruity Gluten-Free Snacks
Fruity Gluten-Free Snacks
Enduro Bites is an All-Natural Energy Food for Health Nuts
The increase of gluten-free snacks has provided people with specific digestive issues more options when it comes to on-the-go meals. A relief for many, Enduro Bites are a gluten-free snack that... MORE
Dairy-Free Dessert Puddings
Dairy-Free Dessert Puddings
The Coconut Collaborative Little Temptations are Tasty and Healthy
The Coconut Collaborative Little Temptations Lemon dessert puddings come as a dairy-free treat option that is crafted with coconut milk to keep the recipe as rich and creamy as possible without... MORE
Preservative-Free Protein Bars
Preservative-Free Protein Bars
These Organic Protein Bars Are a Healthy Alternative to Meals
After being underwhelmed with the lack of both flavorful and nutritional protein bars on the market, Chris Bonnet launched these organic protein bars. ‘Thrill Bars’ were made to... MORE
GMO-Free Chocolate Candies
GMO-Free Chocolate Candies
These Candy-Coated Chocolates are Made from All-Natural Ingredients
Little Secrets is a new confectionery brand that makes candy-coated chocolates out of all-natural ingredients. With a growing number of consumers looking for cleaner and less-processed versions of... MORE

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