'Eat the Ball' is a new line of frozen bread products that come in unusual shapes. Pegged as the 'bread of a new generation," it is not just the sport-themed shapes that set these loaves apart.
The Eat the Ball range consists of white and multi-grain loaves that come in the shape of tiny footballs, baseballs, soccer balls and hockey pucks. Unlike other frozen bread products, the Eat the Ball loaves are gently produced. This means that they are fermented instead of baked before they are flash frozen. The ingredients used are also meant to mimic that of an older style of bread, with only basic ingredients such as flour, yeast and salt used to make each loaf.
With fun shapes that will appeal to kids and a nutritional boost that will appeal to adults, the sport-themed loaves are sure to be enjoyed by a wide variety of consumers.