Consumers turn to over-the-top sandwiches to give excitement to the ordinary
Implications - While there is a certain comfort that comes with nostalgic childhood eats, modern consumers are looking to more exotic variations to add excitement to everyday life. Hybrid sandwiches offer consumers the allure of homemade dishes with a contemporary twist, merging a demand for both familiarity and diversity. Modified kid meals allow consumers to stay connected to memories of their youth, while simultaneously altering their routine.
