Fashion photographer Ryan Yoon's latest shoot features some of the industry's hottest models in some of the world's most unusual outfits.
In the premiere edition of New York-based print magazine Virgine, Ryan Yoon teams up with supermodels Cintia Dicker, Valeria Dmitrienko, Annabelle Tsaboukas, Dani, Isabelle Sonnenschein, Valerie Avdeyeva and Anett Griffe and dresses them in a collection of strange yet intriguing outfits, including dresses made entirely of Coke cans, iPads, M&Ms and Tide boxes.
The Ryan Yoon Virgine shoot stands out for its original concept and ridiculous, surrealist imagery. While most of the photos give off a cool, avant-garde aesthetic, some are unusual to the point of being jarring. The model surrounded by a bunch of different (and small) dogs is both gorgeous and frightening. Nevertheless, the concept is sure to draw interest to Virginie magazine when it hits newsstands in June 2011.
What's Driving This Trend
- Unusual Couture
- Disruptive innovation opportunity: Explore new materials and unconventional designs to create unique and attention-grabbing fashion pieces.
- Surrealist Imagery
- Disruptive innovation opportunity: Merge fashion and visual arts to create surrealistic fashion photography that captures attention and sparks curiosity.
- Avant-garde Aesthetic
- Disruptive innovation opportunity: Push the boundaries of traditional fashion aesthetics by embracing unconventional styles, patterns, and concepts.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials to create fashion items that stand out and appeal to conscious consumers.
- Visual Arts
- Disruptive innovation opportunity: Collaborate with fashion photographers and designers to create visually stunning art installations that blur the lines between fashion and art.
- Magazine Publishing
- Disruptive innovation opportunity: Create print magazines with daring and provocative editorial concepts that attract niche audiences and redefine the magazine industry.
