Category
Lifestyle
Assisted Choices
Trend cluster
Category
Broadening
Homemade
Healthy treats satiate a need for more organic options in social settings.
3.0
Trend score
Trend
What is the Broadening Homemade trend?
Broadening Homemade: In a society where individuals are constantly concerned about health, methods to replace store-bought snacks with more organic, homegrown eats helps make nutritional diets more achievable. Homemade popcorn recipes and organic chips provide health-conscious consumers with ways to enjoy popular treats without the pre-packaged side effects, reflecting a consumer demand for products that make healthier living more approachable.
Trend themes
Themes within the Broadening Homemade trend
Three behaviours holding the trend together01
Homemade Snacks Craze
Health-conscious consumers want more organic snack options that are easy to make at home.
02
Healthier Snack Alternatives
The demand for snack options with less salt, sugar, and bad fats have increased.
03
Transformed Junk Food
There is a growing trend among foodies to create innovative and healthier versions of traditional snacks or junk food.
Industry implications
What the Broadening Homemade trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies can take advantage of the trend by developing organic ingredient snacks lines.
For
Health and Wellness
Opportunities to promote healthier diets and lifestyles through snack innovations.
For
Home Cooking Appliances
Developing smart and user-friendly snack-making appliances for health-conscious consumers.
Trend signals
Trend signals for Broadening Homemade
Trend score 3.0 out of 10, from popularity 45%, activity 38%, freshness 8%.
Popularity45%
Activity38%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Broadening Homemade trend
5 featured examples from May 23, 2013 to Jun 17, 2015CategoryLifestyle
Delectable Movie Snack Desserts
Caramel Popcorn Ice Cream is Baskin-Robbins' Must Try Flavor
Opportunity for food and beverage companies to innovate with unique dessert flavors and capitalizing on pop culture themes.
CategoryLifestyle
Healthy Homemade DIY Chips
Make Sweet Potato Chips When You Have a Craving for Store-Bought Snacks
The food and beverage industry can leverage the trend of homemade snacks by developing and marketing healthier snack options that cater to consumer demand for convenience and tast…
CategoryLifestyle
Tempting Spicy Chocolate Popcorn
This Popcorn Treat is Equal Parts Sweet and Spicy
Opportunity for food companies to create and market new flavour options for popcorn and other snacks.
CategoryLifestyle
Spicy Kale Chips
These Curried Coconut Kale Chips Make the Perfect Superfood Snack
Disruptive innovation opportunity: Develop and market new snack products that cater to the growing demand for healthy and nutritious food options.
CategoryLifestyle
Squash-Infused Popcorn Recipes
This Simple Pumpkin Recipe Uses Popcorn and Jello
The food and beverage industry can explore the various trends in infused snacks and innovative recipe uses to create new products and capitalize on growing consumer demands for un…
