Baskin-Robbins is well known for having a flavor of the month, and this January, the lucky, yummy flavor is popcorn ice cream, which the company has named 'Movie Theater Popcorn.'
Although the freezing temperatures this month may cause you to steer clear of cold desserts, one look at the mouth-watering, drizzled in caramel ice cream will entice you to try it. The concoction is comprised of popcorn-flavored ice cream, salted caramel sauce and popcorn-flavored rice crisps. To keep with the movie theater theme, the ice cream is served in a red and white bucket that resembles a vintage container popcorn used to come in.
If having popcorn at the movies is a staple for you, popcorn ice cream will be a definite favorite.
Key Themes Behind This Trend
- Movie-themed Desserts
- Opportunity for themed-desserts to capitalize on people's love for movies and entertainment.
- Unconventional Ice Cream Flavors
- Opportunity for experimenting with unique flavors to disrupt the traditional ice cream market.
- Hybrid Desserts
- Opportunity for combining two popular desserts to create new and innovative flavors.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to innovate with unique dessert flavors and capitalizing on pop culture themes.
- Entertainment
- Opportunity for entertainment companies to collaborate with food and beverage companies to create movie-themed desserts and snacks.
- Hospitality
- Opportunity for hotels, resorts and other hospitality venues to offer unique dessert options for guests, incorporating pop culture themes and flavors.
