Category
World
Hosted Leisure
Trend cluster
Category
Secretive
Accommodation
Catering to the elite even further, brands turn to ultra-secluded locales.
4.7
Trend score
Trend
What is the Secretive Accommodation trend?
Secretive Accommodation: While the notion of a hotel hidden from tourist hotspots is nothing new, brands are going to new extremes to ensure seclusion. Creating man-made islands or structures that blend into surroundings, the hotels satisfy connected yuppies' desire to detach during vacations while at the same time offering unexpected experiences that can then be bragged about post-trip on social media.
Trend themes
Themes within the Secretive Accommodation trend
Three behaviours holding the trend together01
Secluded Accommodation
Hotels are going to new extremes to ensure seclusion by creating man-made islands or structures that blend into surroundings.
02
Green Luxury
Designers are thinking of green solutions for the biggest tourist zones, creating luxurious and eco-friendly accommodations that draw all of their energy from natural sources.
03
Private Getaways
Luxury resorts focus on offering guests a private and secluded experience, helping individuals and couples get a much-needed break from everyday life.
Industry implications
What the Secretive Accommodation trend means for industry
Where the trend changes the playbookFor
Tourism
The tourism industry can leverage secluded accommodations and private getaways to attract more customers looking for a unique travel experience.
For
Environmental Design
Environmental design firms can explore opportunities in green luxury by creating eco-friendly accommodations that provide comfort and style while being sustainable.
For
Architecture
Architects can take inspiration from stilted modern hotels and create unique designs that blend with the natural surroundings and offer a luxurious experience.
Trend signals
Trend signals for Secretive Accommodation
Trend score 4.7 out of 10, from popularity 65%, activity 69%, freshness 8%.
Popularity65%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Secretive Accommodation trend
5 featured examples from Jun 15, 2013 to Sep 16, 2014CategoryArt & Design
Floating Luxury Hotels
The Spitbank Fort in England is a Secluded Private Sea Resort
The hospitality industry can capitalize on the trend of floating luxury hotels by creating their own unique floating accommodations to attract travelers.
CategoryLuxury
Floating Golf Courses
Visit the Coeur d’Alene Resort to Play Golf with a Floating 14th Hole
Resorts and hotels can incorporate floating golf courses as a unique attraction to differentiate themselves and attract golf enthusiasts.
CategoryEco
Ocean-Cleaning Eco Towers
The Grand Cancun Aims to Clean up the Mexican Resort Town
The architecture industry can explore disruptive innovation opportunities by incorporating green building design principles and technologies to create sustainable structures like…
CategoryWorld
Private Coastal Resorts
The Imanta Resort Offers a Luxurious Return to Nature
Opportunity for hotels and resorts to incorporate private and secluded experiences close to nature into their offerings.
CategoryArt & Design
Stilted Modern Hotels
The Fogo Island Inn is a Luxury Getaway on the Rugged Coast of Canada
The hospitality industry can learn from the Fogo Island Inn by creating immersive guest experiences that capture the essence of their location and provide a higher level of design…
