Cyrille Durand's cosmetics packaging design makes mascara and lipstick look more like James Bond gadgets. Consisting of clean-cut lines and angles, the Cos'Pure packaging prototype looks chic. While the slender streamlined shapes hint that these items are products for females, you'd really have to take a close look to figure out exactly what they are.
The designs are far from traditional make-up packaging. Each item is asymmetrically lopsided and unbalanced in proportion and colors, giving off an abstract feel. A lot of make-up exudes a girly aura, with curved lines and detailed embellishments. On the contrary, this line gives off a more aggressive feel with its sharp angles. This cosmetics set predicts what the future of make-up might look like.
What's Driving This Trend
- Abstract Cosmetic Packaging
- Creating cosmetics packaging with asymmetrically lopsided and unbalanced designs to give off an abstract feel.
- Futuristic Makeup Packaging
- Designing cosmetics packaging with clean-cut lines, sharp angles, and a more aggressive feel to depict the future of makeup.
- Tech-inspired Beauty Packaging
- Incorporating gadget-inspired designs into cosmetics packaging, making mascara and lipstick resemble high-tech gadgets.
Who This Affects Most
- Cosmetics
- Opportunity for cosmetics brands to differentiate themselves and attract tech-savvy customers with abstract and futuristic packaging designs.
- Design
- Disruptive innovation opportunity for designers to revolutionize traditional makeup packaging by incorporating tech-inspired and abstract design elements.
- Consumer Electronics
- Potential for consumer electronics companies to expand into the beauty industry by leveraging their expertise in gadget-inspired design to create tech-inspired cosmetics packaging.
