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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,712 more

Sentimentally Packaged

Brands utilize rustic appeal to draw in grassroots-minded consumers

Implications - Tapping into the discriminating DIY market that traditionally shuns prepackaged varieties, brands are adopting a more old-fashioned form of packaging that makes use of household containers and rustic vessels to convey domesticity. While also appealing to the consumer with a preference for organic varieties, the branding technique conveys a simplistic, no-nonsense approach that establishes a more grassroots-based level of consumer-brand trust.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
884,236 Total Clicks
Date Range:
Nov 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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