Sentimentally Packaged

Brands utilize rustic appeal to draw in grassroots-minded consumers

Implications - Tapping into the discriminating DIY market that traditionally shuns prepackaged varieties, brands are adopting a more old-fashioned form of packaging that makes use of household containers and rustic vessels to convey domesticity. While also appealing to the consumer with a preference for organic varieties, the branding technique conveys a simplistic, no-nonsense approach that establishes a more grassroots-based level of consumer-brand trust.
SCORE 4.6
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768,620 Total Clicks
Nov 13 - Feb 14
Warm
MarketingLifestyleFood
Featured Examples
Color-Splashed Beverage Branding - Yummy Milk Packaging Introduces a Splatter of Visual Flavor
SCORE 5.9
Warm 14,202 Clicks Pub: Nov 12, 13
Color-Splashed Beverage Branding
Yummy Milk Packaging Introduces a Splatter of Visual Flavor
It would have been so easy for Yummy Milk packaging to be as bland as most other competing brand identities, but designer Simon Spring of Toronto successfully infused this line of dairy drinks with... [More]
Gift-Wrapped Grains - Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine
SCORE 5.5
Warm 16,290 Clicks Pub: Jan 6, 14
Gift-Wrapped Grains
Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine
Pandoro bread packaging is made up of a familiar material, yet it dresses the fresh bakery product in a different sort of way. Instead of forming a bag, the paper is left as an open sheet and simply... [More]
Sentimental Spice Branding - Virtuous Living Spices Packaging Contains More Than Edible Ingredients
SCORE 4.8
Average 22,894 Clicks Pub: Jan 17, 14
Sentimental Spice Branding
Virtuous Living Spices Packaging Contains More Than Edible Ingredients
Look closely at Virtuous Living Spices packaging and you’ll see that the ingredient list is quite elaborate. Not only do the little bottles tell you which herbs, seasonings and natural flavors... [More]
Revived Beverage Vessels - Brew York City Branding Brings Back the Antique Growler
SCORE 3.8
Mild 10,005 Clicks Pub: Dec 12, 13
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
In all likelihood, the last time you saw the handled glass jug behind Brew York City branding was in a movie or an old television show. These big beer bottles are rarely discovered anywhere outside... [More]
Simply Marked Mason Jars - Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
SCORE 3
Mild 3,887 Clicks Pub: Jan 23, 14
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
The creator of Fatworks oil packaging hoped to do away with the heavy image of traditional fat products, in favor of a scheme that exuded lightness and simplicity. A pair of techniques was employed... [More]
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