While developing a brand identity for a product intended for kids, the designer must be keep in mind that the parents are also the target buyers. Citrartwork SoyMilk packaging has a number of features that appeal to both generations, making it a successful visual scheme.
Adults would be attracted to the smooth contours of the milk bottles, free of sharp edges that might harm a child who wishes to sip his drink without assistance. The transparency of the containers is also an attractive quality, communicating an honesty about the product within.
Children would undoubtedly be drawn to the adorable characters on the labels of each of the three flavored varieties. Citra Limanto's SoyMilk packaging features a personified strawberry, a melon and a soybean that splash happily into the drinks.