This concept packaging for Silkmilk imitates a classic Swiss design. The minimalist branding was conceived by Hungarian Attila Horvath. She uses black and white photography mixed with pops of color that are used to differentiate the different types of milk (light, whole, skim). The packaging also features the traditional font of Switzerland.
While a wide variety of items are inspired by Swiss design, milk cartons are not typically a go-to canvas for designers. Color is often used to tell milk varieties apart, but the use of bold and bright colors like pink and purple is refreshing, as is the minimalistic design. A small Swiss cross is also visible on each carton, near the spout. These images are a must see for design nerds and graphic artists.
What's Driving This Trend
- Minimalistic Branding
- Exploring minimalistic design elements and black and white photography mixed with pops of color as a branding strategy for various products.
- Inspired by Swiss Design
- Incorporating elements of Swiss design, such as traditional fonts and the use of a small Swiss cross, into packaging and branding.
- Refreshing Use of Colors
- Utilizing bold and bright colors like pink and purple to differentiate product variants and create standout packaging designs.
Who This Affects Most
- Packaging Design
- Exploring minimalistic and Swiss-inspired design approaches in packaging for various products.
- Dairy Industry
- Incorporating minimalistic branding and colorful packaging strategies for milk and other dairy products.
- Graphic Design
- Inspiring graphic designers to explore minimalistic and Swiss-inspired design elements in their art and branding projects.
