This concept packaging for Silkmilk imitates a classic Swiss design. The minimalist branding was conceived by Hungarian Attila Horvath. She uses black and white photography mixed with pops of color that are used to differentiate the different types of milk (light, whole, skim). The packaging also features the traditional font of Switzerland.
While a wide variety of items are inspired by Swiss design, milk cartons are not typically a go-to canvas for designers. Color is often used to tell milk varieties apart, but the use of bold and bright colors like pink and purple is refreshing, as is the minimalistic design. A small Swiss cross is also visible on each carton, near the spout. These images are a must see for design nerds and graphic artists.
Minimalistic Dairy Branding
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