Look closely at Virtuous Living Spices packaging and you'll see that the ingredient list is quite elaborate. Not only do the little bottles tell you which herbs, seasonings and natural flavors are present in each delectable blend, they also include elements like Hugs, Laughter, Smiles, Kindness, Warm Thoughts and Kisses -- but there is absolutely no gluten inside.
With a celiac-suffering founder, the brand caters to consumers who are concerned with precisely what is in their foods. Few and only natural ingredients can be found within Virtuous Living Spices packaging, so Meers' visual identity scheme was kept simple and relatively direct to reflect that. Where it is embellished is through the emphasis on cursive-written words like Love, Hope and Faith. These are the names of the sweet and savory blends, communicating the care that went into their creation.
Why This Trend Is Growing
- Clean Ingredient Labels
- The trend of clean ingredient labels presents an opportunity for brands to cater to consumers' desire for transparency and natural ingredients.
- Emotional Branding
- Emotional branding allows brands to connect with consumers on a deeper level by incorporating sentiments and values into their packaging and messaging.
- Catering to Dietary Restrictions
- Brands that cater to dietary restrictions, such as gluten-free options, can tap into a growing market of consumers seeking specialized food products.
Industries Being Reshaped
- Food Packaging
- The food packaging industry can explore innovative designs that highlight clean ingredient labels and convey emotional messaging to appeal to health-conscious and sentiment-driven consumers.
- Spices and Seasonings
- The spices and seasonings industry can leverage the demand for natural and gluten-free options by developing new product lines that meet the needs of consumers with dietary restrictions.
- Health Food Brands
- Health food brands can embrace the trend of clean ingredient labels and emotional branding to build stronger connections with their target audience and differentiate themselves in the market.
