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Pastoral Paradise Branding

Volim Honey Packaging Paints a Picture of its Wholesome Rural Source

— July 20, 2012 — Lifestyle
A nostalgic style and a new one work simultaneously in Volim Honey packaging to portray a timeless favorite product with a scrumptious freshness. The use of a transparent jam jar and a metal screw-top lid don't separate it significantly from its spreadable competitors on the supermarket shelf, but its lovely circular labels do.

Three stickers were designed by Kitchen of Czech Republic that function as rounded windows into fantasy worlds of green pastures, rolling hills and enchanted forests. Each scene includes different kinds of flowers in the foreground, being tended to by a small swarm of buzzing honeybees.

The endearing illustrations that grace Volim Honey packaging are certainly the root of the product's visual identity. Only the name of the brand is then applied to the charming image in a cute typeface of white.
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