A bag or a box would have been the expected choices for Gautier's Winter Nuts packaging, but the creative firm opted for a unique container that would communicate creativity, distinctiveness and a subtle reference to the season. This singular snack envelope was developed as a special gift for the company's clients, making them feel appreciated while boosting the memorability of the brand.
A piece of thick white card was creased in several places to produce a folded paper cone. When closed and sat upright, the shape mimics that of a snow-covered evergreen tree. Flip it over and part the pleated flaps to access the edibles within Gautier's Winter Nuts packaging. It's easy to hold in one hand with the other poised for picking away.