Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ecoternative
Energy
Moving past solar power, charging devices evolve to be even more efficient.
5.8
Trend score
Trend
What is the Ecoternative Energy trend?
Ecoternative Energy: While the topic of renewable energy is constantly on the lips of politicians and consumers alike, brands are taking the initiative to make the transition to alternative energy seamless and efficient with devices that harness lost energy from mundane tasks. This concept of superfluous energy rebrands green alternatives as an easy way to adopt an eco lifestyle, but only if the means by which to do so is cost-effective and non-invasive.
Trend themes
Themes within the Ecoternative Energy trend
Three behaviours holding the trend together01
Efficiency in harnessing superfluous energy
As consumers shift towards eco-lifestyles, technology that harnesses superfluous energy to power devices can create disruptive innovation opportunities in wearable technology, outdoor adventure gear and automotive industries.
02
Devices that generate power through play
Designs that turn everyday activities into opportunities for energy generation popularize the idea of eco-living among the masses and create opportunities for disruption in gaming technology, consumer electronics, and toy industries.
03
Integration of chargers into everyday devices
Integration of chargers into everyday devices that are not traditionally associated with charging tech like jump ropes and detachable remotes can spawn disruptive innovation opportunities in wearable tech, mobile accessories, and fitness industries.
Industry implications
What the Ecoternative Energy trend means for industry
Where the trend changes the playbookFor
Wearable technology
Integrating devices that harness superfluous energy into wearable tech can create unique value propositions and expand the market size of wearable technology.
For
Outdoor adventure gear
Incorporating devices that generate power through play into outdoor adventure and survival gear can increase the portability and convenience of devices commonly used in adventure sports and camping.
For
Gaming technology
Creating designs that convert play into energy generation can create new value propositions and add an innovative dimension to gaming technology.
Trend signals
Trend signals for Ecoternative Energy
Trend score 5.8 out of 10, from popularity 88%, activity 79%, freshness 8%.
Popularity88%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ecoternative Energy trend
4 featured examples from Aug 1, 2013 to Jan 15, 2014CategoryAutos
Parasitic Eco Flashlights
The Suckerfish Attaches to Automobiles to Harness Energy to Operate
The renewable energy industry can explore using wind power for small-scale applications such as flashlight charging.
CategoryEco
Parasitic Tablet Enhancers
The Wise Pad Integrates a Detachable Device for Calling and Charging
The consumer electronics industry can explore the opportunity of developing tablet enhancers that integrate calling and charging capabilities.
CategorySocial Good
Phone-Charging Exercise Ropes
The PULSE Jump Rope Powers Electronics with Play
The PULSE Jump Rope opens up opportunities for fitness equipment manufacturers to incorporate power generation features into their products, providing added value to consumers.
CategoryArt & Design
Bike-Harnessing Power Clips
The 'Charging Clip' Powers Your Phone by Leveraging Bikes
Opportunity for companies to develop bike-charging accessories to expand the consumer electronics market.
