Jewelry, especially diamonds, usually comes in the most stuffy of casesâ€”think boring black engagement ring boxesâ€”but the Klotz jewelry packaging is as unique as the bauble (hopefully) inside.
Designed by Austrian Information Design student Gerlinde Gruber, the Klotz jewelry packaging has a cute wood-like exterior and comprises two Tetris-shaped blocks. Guys, if you're looking for a cute way to propose (perhaps to your retro-game-loving girlfriend), this is it!
Implications - Many consumers today find themselves bored or exhausted with the traditional procedures or methodologies. Businesses who provide consumers with easily accessible alternatives to express their unique personality during special moments will appeal to a large clientele. Today's high-volume of generic and mass-produced items has led consumers to seek out uncommon ways of doing things.